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#1 2012-12-10 09:57:49

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Apple's single greatest crime

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Be excellent to each other!

#2 2012-12-10 10:52:22

gutterslob
#! Resident Bum
Registered: 2009-11-03
Posts: 3,207

Re: Apple's single greatest crime

Last edited by gutterslob (2012-12-10 11:03:40)


Point & Squirt

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#3 2012-12-10 11:06:02

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Re: Apple's single greatest crime

Last edited by el_koraco (2012-12-10 11:09:38)

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#4 2012-12-10 11:20:20

Unia
#! Octo-portal-pussy
From: The Netherlands
Registered: 2010-07-17
Posts: 4,634
Website

Re: Apple's single greatest crime

El_K the Grammar Nazi!  devil

No but seriously, I noticed it too. It's just plain stupid. You'd get a heart attack if you come to Holland and see the spelling levels of students and even business people! Even in official letters it happens....

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#5 2012-12-10 11:40:57

omns
#! wanderer
From: ~/
Registered: 2008-11-25
Posts: 5,131

Re: Apple's single greatest crime

I blame the teechur'z wink

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#6 2012-12-10 12:10:25

intoCB
Scatweasel
Registered: 2012-10-25
Posts: 2,412

Re: Apple's single greatest crime

Marketing language is a special case.

Its prime objective is to sell to the customer by eliciting an emotional response to purchase. Those fuzzy warm feelings etc.

It doesn't have to be grammatically correct to be valid, since the criteria on which it is ultimately judged are purely sales-based. It either sells or it doesn't, which is why David Ogilvy believed new copywriters should work in direct marketing first. Copywriting is simply sales in written form.

Correct grammar does lots of important things but it doesn't win hearts and minds or sell products.

Like Homer Simpson said: You don't win friends with salad. And you don't sell Apple products with correct grammar.

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#7 2012-12-10 12:24:47

cchhrriiss121212
#! Junkie
Registered: 2010-03-26
Posts: 357

Re: Apple's single greatest crime

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#8 2012-12-10 12:51:58

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Re: Apple's single greatest crime

Well, since I had a brain freeze and declared conjunctions to be prepositions, I will go lick my wounds somewhere.

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#9 2012-12-10 13:08:38

schwim
#! Die Hard
From: Interweb's #1 Devotee
Registered: 2012-10-11
Posts: 1,031
Website

Re: Apple's single greatest crime

Last edited by schwim (2012-12-10 13:10:56)

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#10 2012-12-10 13:11:58

dura
Bloated Gimp
From: interzone
Registered: 2012-09-15
Posts: 2,108

Re: Apple's single greatest crime

^^^I don't think Paul.W, whoever he is, is the final word on whether conjunctions are ok to start sentences with. In formal language, they certainly are not. The point of a full stop is to mark the end of a sentence, hence a conjunction should not be used, and instead should generally be used within a sentence. But the beauty of language, in my opinion, is that it is poetic, and though strewn with rules and formalities, allows a degree of freedom. So sometimes I think it adds more force to a sentence to begin with a conjunction. As others have noted, it creates a sense of the colloquial, and, me personally, I think it adds a sense of movement, continuity, or beforeness, that is nice to relate to. It springs the imagination, which is what marketing is all about. But when it comes to Apple I would criticize it. Because when they use it is deceptive: they are one of the largest global corporations, and to present themselves in a colloquial way is to put backstage all their corporate routines. It bothers me more though all the crap rhetoric that Steve Jobs used to spout. About working on an apple farm, taking acid, being a hippy and all those lies. There is people where I work who have his picture up on their doors and the walls of their offices. They feel they relate to all that crap. But its just deception.

In the Guandong province in China, more than 10 workers for Apple and Foxconn have jumped out of windows, to their death, because conditions are so bad. "And, hey, we're ex-hippies, you know, we used to take acid and everything". Oh come on.

Last edited by dura (2012-12-10 13:15:56)

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#11 2012-12-10 13:24:18

Naik
#! Die Hard
From: Leipzig
Registered: 2012-11-16
Posts: 595

Re: Apple's single greatest crime


*kaum macht man es richtig, funktioniert es sofort*

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#12 2012-12-10 13:51:14

nore
>2^9
From: Lakeland
Registered: 2009-11-28
Posts: 740

Re: Apple's single greatest crime

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#13 2012-12-10 14:05:27

gutterslob
#! Resident Bum
Registered: 2009-11-03
Posts: 3,207

Re: Apple's single greatest crime

Last edited by gutterslob (2012-12-10 14:36:58)


Point & Squirt

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#14 2012-12-10 14:52:10

dura
Bloated Gimp
From: interzone
Registered: 2012-09-15
Posts: 2,108

Re: Apple's single greatest crime

Last edited by dura (2012-12-10 15:15:08)

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#15 2012-12-10 15:10:13

intoCB
Scatweasel
Registered: 2012-10-25
Posts: 2,412

Re: Apple's single greatest crime

Last edited by intoCB (2012-12-11 12:53:40)

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#16 2012-12-10 15:44:45

gutterslob
#! Resident Bum
Registered: 2009-11-03
Posts: 3,207

Re: Apple's single greatest crime


Point & Squirt

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#17 2012-12-10 16:07:06

Iranon
#! Junkie
Registered: 2012-03-10
Posts: 259

Re: Apple's single greatest crime

And this is a problem, why?


LEGO won't be ready for the average user until it comes pre-assembled, in a single  unified look, and glued together so it doesn't come apart.

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#18 2012-12-10 16:26:07

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Re: Apple's single greatest crime

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#19 2012-12-10 16:45:53

VastOne
#! Ranger
From: V-Ger
Registered: 2011-04-26
Posts: 10,165
Website

Re: Apple's single greatest crime

In other news, this topic has very little value if it continues to label and slam just for the sake of doing so.  Any time a religious like argument takes off, people seem to lose their minds.

Tone it down or this thread will be closed.

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#20 2012-12-10 16:56:33

junkie
#! Junkie
Registered: 2012-05-04
Posts: 370

Re: Apple's single greatest crime

Last edited by junkie (2012-12-10 16:58:15)

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#21 2012-12-10 17:20:14

intoCB
Scatweasel
Registered: 2012-10-25
Posts: 2,412

Re: Apple's single greatest crime

"More toys!"

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#22 2012-12-10 17:39:00

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Re: Apple's single greatest crime

Last edited by el_koraco (2012-12-10 17:39:41)

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#23 2012-12-10 17:41:45

el_koraco
#!/loony/bun
From: inside Ed
Registered: 2011-07-25
Posts: 4,749

Re: Apple's single greatest crime

Last edited by el_koraco (2012-12-10 17:42:29)

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#24 2012-12-10 18:43:38

VastOne
#! Ranger
From: V-Ger
Registered: 2011-04-26
Posts: 10,165
Website

Re: Apple's single greatest crime

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Be excellent to each other!

#25 2012-12-10 19:20:28

pvsage
Internal Affairs
From: North Carolina
Registered: 2009-10-18
Posts: 13,970

Re: Apple's single greatest crime

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